Introducing: The Doobieverse
Just beyond our world lies the Doobieverse, a magical realm where dogs run the show and life is built entirely around their happiness. Cities are designed for paws, kitchens never stop creating new flavors, and every chew is crafted to be savored instead of gulped in one bite. In this world, snacks are an art form: bold, human-inspired recipes made with care, imagination, and ingredients dogs adore. The Munchies your dog receives are the very same creations enjoyed by pups across the Doobieverse, each one made to last longer and taste richer than any ordinary treat.
The Legend
The legend begins with Zazu, who was out exploring a sunny field in the Doobieverse when he noticed a shimmering light between the grass. Curious as ever, he stepped through and suddenly found himself in the human world—fascinating, loud, and full of unusual smells. But one thing disappointed him immediately: dogs here weren’t eating anything close to the delicious chews back home. He hurried through the portal to tell his friends what he had found, setting the stage for a cross-world mission that would change everything for Earth’s dogs.
Meet The Founder: Lily
When Zazu returned with news of the portal and the plight of human-world dogs, Lily knew instantly that this was more than a discovery. It was a business opportunity, a calling, and a chance to share Doobieverse flavor with pups everywhere.
As the true strategist and founder, Lily mapped out the entire operation: recipe selection, quality testing, and the back-and-forth transport of goods through the portal. With Fifi’s creative flair and Zazu’s adventurous spirit, she built the first company to operate in both worlds, ensuring every dog gets access to the irresistible Munchies that started it all.
CEO STYLE
